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Build Your Own

You dream it, we build it!


Build Your Own Build Your Own

Your first decision
is to choose from the three types of instruments available from the Custom Shop: Stock Team-Built, Custom Team-Built or Master-Built.

To help you realize or create your dream of a Fender Custom shop guitar, visit an authorised Fender Custom Shop Dealer.

Stock Team-Built

Choose from a selection of stock instruments that incorporate the Custom Shop's most requested features and configurations from the past several years. These exquisite guitars are handcrafted by an elite team of veteran builders, each with their own area of expertise.


Custom Team-Built

So, you've decided you would like a '56 Strat N.O.S., but you want a flame maple neck with jumbo frets, Noiseless pickups and a Lake Placid Blue metallic paint job. No problem! Virtually any custom option is available when you Build Your Own.

Master-Built

In every art form, there are those who, through years of training and experience, have mastered their craft and developed that "magic touch". The magic of the Fender Custom Shop lies in the hands of its luthiers — the Master Builders. They are known the world over for their skill and have built instruments for the likes of Jeff Beck, Ritchie Blackmore, Eric Clapton, Dick Dale, Mike Dirnt, Bob Dylan, Robben Ford, Buddy Guy, Merle Haggard, Reggie Hamilton, Mark Hoppus, John 5, Keith Richards, Sting and U2... just to name a few!

Meet the builders






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