That's the number-one question we get asked. The answer begins with you.
It begins with an idea you had, perhaps a vintage guitar you once owned, or a guitar you saw that really grabbed you and wouldn't let go. Maybe it's the guitar you always wanted to have built - the one with your name inlaid on the fingerboard in mother-of-pearl.
Who knows? You do!
First, we need to decide on the feature set that will work best for you.
There are several main factors to consider, and the neck-shape is probably the most unique and individual part of the entire instrument. It will determine how you "approach" the guitar and influence how you play. We offer unlimited options for neck shapes and too many to list here, however we have narrowed them down to the basic shapes to get you started.
Beyond the neck, there is also fretboard radius and fret size, body wood and finish, pickups and electronics, and many more specs to consider...
Our Custom Shop Dealers will be able to help you work through the specs so that you have a better idea of what will best suit your specific playing style.
Once you have decided on your ideal guitar, the Custom Shop Dealer will arrange a quote for you, and when you are happy with the quote we'll submit your order to the Fender Custom Shop.
Your instrument will either be built by our Team of luthiers or, if it's very detailed (or requested), it might be assigned to a Master Builder.
Finally, your instrument will be sent to you through the Custom Shop Dealer. You'll have it at last - not only a great instrument designed especially for you, but also a piece of Fender's rich legacy and history!
FENDER AUSTRALIA TRADEMARK NOTICE
FENDER AUSTRALIA PTY LTD [ABN 73 891 569 961] is the registered owner of the above & following trade marks:
FENDER®; STRATOCASTER®; STRAT®; TELECASTER®; TELE®; custom-shop®; SUPER BULLETS®; the distinctive head stock shape, , of the TELECASTER® & certain FENDER® PRECISION BASS™ guitars; the distinctive head stock shape, , of the STRATOCASTER®, the FENDER® JAZZ BASS & certain other FENDER® PRECISION BASS™ guitars; SWR®; JACKSON®; the distinctive headstock shape, , of the JACKSON® guitar; CHARVEL®; CHARVEL BY JACKSON CHARVEL®; GUILD®; PASSPORT®; BRAND X®; STARCASTER®; and THE SPIRIT OF ROCK-N-ROLL®.
The use of any of these trade marks, or of any substantially identical or deceptively similar mark, on or in relation to goods or services in respect of which the trade mark is registered, without licence from Fender Australia, is not allowed and is an infringement of its trade mark rights. Only Fender Australia can authorise these trade marks for Australia. All prices and specifications are subject to change without notice.